Lead Product Designer · Kuala Lumpur

✦ SCROLL DOWN ✦ AND KNOW ME BETTER
Profile Picture
✦ SCROLL DOWN ✦ AND KNOW ME BETTER
Profile Picture

SEIF

ELGENDI

Complex Systems, Clear Experience

5 years designing scalable SaaS platforms and digital systems from the ground up. Specialised in UX architecture, workflow design, and design systems for products that operate across multiple surfaces. I think in systems first and visuals second.

  • Project Management System -

    Saas

    Cenima Booking -

    App

    Network Management System -

    Saas

    Ev Charging -

    PWA

    Bus Management -

    Cctv Monitoring

    Bus Management -

    Tv Station Board

    Bus Management -

    App

    AI Video Editing -

    App

    Security Patrol -

    App

  • Project Management System -

    Saas

    Cenima Booking -

    App

    Network Management System -

    Saas

    Ev Charging -

    PWA

    Bus Management -

    Cctv Monitoring

    Bus Management -

    Tv Station Board

    Bus Management -

    App

    AI Video Editing -

    App

    Security Patrol -

    App

SCROLL

Lead Product Designer

MTS INNOVATION SDN. BHD.

SEP 2023 — Present

Promoted to Lead Product Designer within 6 months for delivering exceptional UX across mobile, web, and SaaS platforms. Led end-to-end design for complex systems, from strategy and architecture to execution. Created a scalable UX framework and a multi-theme design system using Figma variables. Improved developer handoff through responsive components, tokens, and auto layout. Worked with engineers and stakeholders to define MVPs, validate interactions, and deliver high-fidelity prototypes.

UX/UI Designer

MTS INNOVATION SDN. BHD.

Mar 2023 — Sep 2023

Redesigned and resolved major UX flaws and improving clarity and usability. Delivered high-fidelity prototypes and user flows. Developed websites using WordPress, and Webflow.

Frontend (UI/UX Focus)

HUACOMM TELECOMMUNICATION (M) SDN. BHD.

Sep 2021 — Feb 2022

Designed an internal property management system with dashboards, booking flows, and admin. Improved usability by auditing and redesigning legacy UI patterns. Worked closely with developers to ensure layout precision, interactive states, and responsive behavior.

UI & UX Designer / Frontend

SELF EMPLOYED

Mar 2022 — Feb 2023

Led full cycle product design across wellness, meditation, travel, and personal branding projects. Managed strategy, research, UX architecture, and execution independently

Frontend

THINKINNER

Jun 2020 — Aug 2021

Designed and built responsive landing pages and Funnels using WordPress, Webflow, and GoHighLevel. Delivered polished, conversion-focused pages within tight 2–3 day timelines. Led both creative direction and technical setup for a diverse range of international clients.

  • FIGMA

  • ADOBE XD

  • PHOTOSHOP

  • ILLUSTRATOR

  • USER RESEARCH

  • UX STRATEGY

  • DESIGN SYSTEM

  • INFORMATION ARCHITECTURE

  • USER RESEARCH

  • WORDPRESS

  • CMS

Bachelor of Science in Computer Science

Asia Pacific University - Kuala Lumpur, Malaysia

2019 — 2022

Bachelor of Science in Computer Science

Asia Pacific University - Kuala Lumpur, Malaysia

2019 — 2022

Digital Product Design with Lean and UX

By: Óscar, Domestika

Digital Product Design with Lean and UX

By: Óscar, Domestika

UI Design Master: Typography, Color & Grids

By: Rob Scutliffe

UI Design Master: Typography, Color & Grids

By: Rob Scutliffe

Google UX Design Certificate

By: Google

Google UX Design Certificate

By: Google

Complete Web & Mobile Designer: Ul/UX

By: Zero To Mastery

Complete Web & Mobile Designer: Ul/UX

By: Zero To Mastery

Looking to start a project or you need consultation? Feel free to contact me.

Kuala Lumpur, Malaysia