Lead Product Designer · Kuala Lumpur
SEIF
ELGENDI
Complex Systems, Clear Experience
5 years designing scalable SaaS platforms and digital systems from the ground up. Specialised in UX architecture, workflow design, and design systems for products that operate across multiple surfaces. I think in systems first and visuals second.
SCROLL
Lead Product Designer
MTS INNOVATION SDN. BHD.
SEP 2023 — Present
Promoted to Lead Product Designer within 6 months for delivering exceptional UX across mobile, web, and SaaS platforms. Led end-to-end design for complex systems, from strategy and architecture to execution. Created a scalable UX framework and a multi-theme design system using Figma variables. Improved developer handoff through responsive components, tokens, and auto layout. Worked with engineers and stakeholders to define MVPs, validate interactions, and deliver high-fidelity prototypes.
UX/UI Designer
MTS INNOVATION SDN. BHD.
Mar 2023 — Sep 2023
Redesigned and resolved major UX flaws and improving clarity and usability. Delivered high-fidelity prototypes and user flows. Developed websites using WordPress, and Webflow.
Frontend (UI/UX Focus)
HUACOMM TELECOMMUNICATION (M) SDN. BHD.
Sep 2021 — Feb 2022
Designed an internal property management system with dashboards, booking flows, and admin. Improved usability by auditing and redesigning legacy UI patterns. Worked closely with developers to ensure layout precision, interactive states, and responsive behavior.
UI & UX Designer / Frontend
SELF EMPLOYED
Mar 2022 — Feb 2023
Led full cycle product design across wellness, meditation, travel, and personal branding projects. Managed strategy, research, UX architecture, and execution independently
Frontend
THINKINNER
Jun 2020 — Aug 2021
Designed and built responsive landing pages and Funnels using WordPress, Webflow, and GoHighLevel. Delivered polished, conversion-focused pages within tight 2–3 day timelines. Led both creative direction and technical setup for a diverse range of international clients.
Looking to start a project or you need consultation? Feel free to contact me.
Kuala Lumpur, Malaysia

















